A brand is the soul of an experience. The features provided and the technologies utilized might be impressive, but at the end of the day, the brand is what people remember you by. It ties to the hearts of your users and helps maintain their loyalty.
A great brand combines design and messaging to evoke emotion and drive strategy. It conveys the value of your company to employees inside and customers outside the organization. When a company thoughtfully balances these elements, the value of the brand is reinforced in everything else the company does, driving performance in sales, marketing, and retention.
Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct. Because of that, we offer design, messaging, & research services for all of the aforementioned elements to assure that your brand experience comprehensively captures your essence for key audiences.
In the process, we examine your current state and your future state to understand what will motivate your customers and employees. This foundation supports a brand that will drive positive experiences and engagement at every point of contact.
Brand Identity Design for Your Business
Your ‘Brand’ is the reputation that your company has built up within the marketplace.
Your Brand identity design is a powerful communication tool which connects your product or service, to its target audience. When a Branding and Identity design is established, it creates a powerful connection between the customer and the product or service. It conveys the messages required by the company to generate business. Building on the findings of the brand strategy, brand identity is the connective tissue between a product or service and a consumer that drives relevance and appeal. It’s more than just a logo and a name. It’s an entire customer experience.
Customers gain an incremental understanding of your company’s brand every time they visit your website, use the product or service, or see the brand name in the news. Risdall’s wide range of capabilities allows us to assist clients across all touchpoints, from creating visual assets and developing consistent messages to communicating your brand and position to the media. We work on development of naming conventions and taglines as well as logo design and graphic standards to fulfill the brand statement or brand promise.
The aim of creating a corporate identity is to ensure your ethos meshes with the image you project.
Although you can’t design a Brand image, you can a Brand Identity. Your Brand Identity design can be the key to success, or it can be the reason for failure – it’s that important. If your Brand Identity fails to represent and put across your business’ principles then it’s unlikely to be a success. Especially if it doesn’t show a customer what is on offer. If you feel your business needs a more developed Brand Identity then working with Inkbot Design is a great move.
We tailor our Brand Identity design services to your company – creating materials which meet your requirements.